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E-Banking Adoption: A Study of Privacy and Trust

File Size:
1.24 MB
Volume:
Volume 3, Issue 8 (August, 2017)
Publication No:
IJTC201708011
Author:
Jasveer Kaur, Harpal Singh
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Abstract:
Trust has been identified as the key factor to E-banking because it is crucial wherever uncertainty and interdependence exist. The users who display a high level of trust in their financial institutions are more likely to adopt a variety of electronic banking services. There is a strong association between a high level of trust and the E-banking adoption. However, despite the growing interest in exploring the acceptance of E-banking services, there has been very little literature that focuses on the user trust and adoption of E-banking. So, it is increasingly necessary to the bank managers to understand what is important to customers when it comes to E-banking. This research intends to propose a model of trust for electronic banking and tries to offer insights about critical factors in adoption behavior of Indian customers. Based on input received from 110 electronic banking customers, the proposed model is empirically tested using structural equation modeling. Findings suggest that trust and perceived risk are direct antecedents of intention, and trust is a multi-dimensional construct with three antecedents: perceived security, perceived privacy and perceived trustworthiness.

Keywords:
Privacy; Security; Risk; Trust

Tags Associated: Security Privacy Risk Trust